style of language I want to adopt

the style of language a magazine uses is one of the key aspects they need to determine in order for them to connect with their readers. the style of language they opt for should really depend on their target audience and more specifically, the age of their target audience. this is because younger readers would prefer more chatty, informal writing, whereas an older audience often like a more sophisticated language to be used, with poncy words and phrases. as my target audience starts from the age of 16-25 but has the potential to appeal to an older crowd of people around 40-50, with it being about 80's music, i will need to find a style language that will appeal to both.

in this interview above, from Little White Lies magazine, a warm friendly language is used. however despite this, they do manage to keep a sophisticated, adult tone and keep the reader intrigued. like most interviews, it starts off by introducing the interviewee. it then goes on to explain what they have been doing and what the interview will be about. they actually use a little bit of humour towards the end of the introduction, describing the film as bring about 'a chirpy psychopath whose cat instructs him to kill people' which personally made me confused and intrigued, yet tickled. the rest of the interview is pretty standard. they use quite casual language but i wouldn't go as far as to say informal, but of course that is going to depend on the person they are interviewing. in this particular interview, it seems as though it is an older person they are interviewing (over the age of 40, i'd say), meaning the language was obviously going to be more mature than say an 18-25 year old, which is around the age i'm planning on making my artist for my magazine.i really like the style of language used in this magazine and will definitely take inspiration from the friendliness and humour used throughout. 

this article from Clash magazine is very much the sort of style i wish to go for. they use a fun, yet sophisticated language, using lots of adventurous words and phrases. i really like this article about Mac DeMarco in particular as it takes a really interesting approach. instead of introducing the character, they assume their audience already know who he is and go for a more story-like article, setting the scene. i really like this approach because it shows they know their readers and who they want to read about. i find it much more interesting and intriguing than a normal article or interview, where they talk about the artists favourite flower or colour. i will most definitely be highly inspired by Clash magazine's style of writing, being casual yet sophisticated; knowledgeable but fun.