Friday 17 March 2017

Evaluation Activity 7 Draft

Evaluation Activity 7: Looking back at your preliminary task (the school magazine task), what do you feel you have learnt in the progression from it to full product?


Looking back at my preliminary task, I think that I have improved a great amount for my final product. My photography skills have clearly got a lot better; I been using far more experimental and professional camera shots and use of mise en scene and this has allowed me to achieve work of a much higher standard. I have thought about styling my models in much more detail and have actually thought about selecting their whole outfit, hairstyle and props so fit in with my genre and the whole look i was going for. This will enable me to attract my target audience and should really appeal to them. My camera skills during shooting for my preliminary were not too great and i was more focused on how clear the image was rather than how well everything in the image looked, such as the model and props. With the preliminary, i used whatever clothes my model was wearing that day as costume and i just made her pose with some books to look like a school magazine. With my final piece, i thought about every pose and what i thought the reader would think when looking at them. With the preliminary i took a couple of shots and went with the most focused one, whereas with my final piece, i took hundreds of photos and did a couple of different shoots to get a range of lighting and also a couple of different backgrounds. When i made my preliminary cover and contents page i knew next to nothing about Photoshop or how to use it and so my editing was very simple with one big image, a masthead in the middle at the top and a couple of taglines here and there to fill any empty spaces on my cover. When i did my final pages i had much more knowledge on how to use Photoshop and how to create a somewhat professional looking magazine.

Looking back at my preliminary now, there are many things i would've change. Firstly, i would have made my masthead much bigger and much bolder. the font i chose was definitely not suitable for a title. I would also lay out my text using the rulers so that they are all uneven like they are and also would have chosen a stronger image as there isn't much else going on. I found lots of errors during the making of my final product, all of which i found quite simple to fix with my new-found Photoshop knowledge. Most of these problems were to do with text aligning and fitting everything on the page (especially the size of all of the borders and boxes). Also, with the size of the font and making it appear as though it was a real magazine. With weeks spent editing these things i was able to overcome them and through doing this, my knowledge on the software has become even greater. As well as this, i believe i have also been able to develop an understanding of how long the process of making a magazine is and how many problems can come up too. With the research i have carried out for my final magazine i have been able to understand what works and what doesn't and what you need to appeal to your target audience with your genre. The preliminary task was very helpful however, with doing this and the draft, i was able to receive constructive criticism from my teachers and classmates and they helped guide me to creating a much more appropriate to my genre and professional magazine.

I think the most obvious thing i have improved on, for my final pages, is my photography. I attempted on being quite daring and experimental with this, especially for the double page spread. My first improvement was upgrading my equipment. I used an actual camera, whereas for my preliminary, i used my smartphone. The difference between the quality of photos from these two tools is rather drastic and it was necessary for me to make this change to have an at least somewhat decent front cover. My preliminary task was also done over a much shorter period of time and consisted of very limited planning going into it - in fact, none planning went into it. That is the main difference between my preliminary and final pieces. A lot of thought and planning went into my final piece of work and that paid off; there is a massive difference between the two and my finished magazine resulted in looking far more professional and was much more appropriate.

Evaluation Activity 6 Draft

Evaluation Activity 6: What have you learnt about technologies from the process of constructing this product?


I have used a range of technologies during the construction of my final magazine Here's a list of the main tools I used to achieve my finished product.

Camera: I used a couple of cameras for my photography for the magazine. For all of my at-home shots with the brick wall I used the lovely Canon 40D camera with a Helios 44m-2 58mm lense. Whereas for all of my test shots in the studio, where i got my front cover picture, I used a more common Nikon D3200 camera. I felt the Nikon photos looked more classically professional however, the Canon photos look much more skilled and I prefer them far more as they look very suited to my genre. I found I couldn't capture any natural light with the studio and Nikon camera and so i didn't use many of the photos from that shoot. For my preliminary I actually used my friends iphone 7. The camera on this was inevitably going to be fairly good as it is the latest iphone however smartphones are never usual any match to proper camera shot pictures. The photo i got wasn't bad, but there wasn't much depth to it at all - it was okay for that task in particular. I loved using the Canon for my final images as the saturation and contrast was set perfectly already and gave a really nice warm look to all of my photos. This also meant that when it came to editing, not a lot had to be done to the photos themselves as they already looked how I wanted them to.

Photoshopthis was an absolute essential when it came to actually making my finished magazine pages and luckily, it was already installed on my college's media computer i was using. when i first started using it i knew nothing about it other than the fact that you can cut out people's heads from photos and stick them onto other bodies in a different photo. However, this wasn't going to help me in the task of constructing a magazine and so i had to find my way around the software. All three of my pages (cover, contents and double page spread) were made from using Photoshop CC2017 and CS6, which i got a free trial for so that i could use it from home. All three of my pages consisted of lots of layers, that when are placed in the right order together form my final piece. The layering tool was really useful for my front cover as it meant i could experiment with all of my different borders. i could see what sizes looked best in what covers and it helped me level them up evenly. The more i used Photoshop, the more i understood it and a lot of the tools where very self explanatory and quite simple to use once i had a play around with them. I eventually adjusted to the program and it resulted in me having the final product that i hoped for, despite my lack of knowledge or skills on Photoshop.

Online sites and programs: During my coursework and the construction of my final piece, i have used multiple websites and online resources. Blogger was by far the most used site as it allowed me to keep all of coursework up to date, in one place, neatly and 
consistently. this also enabled me to receive feedback from my teachers and peers along the way. I could also see my teachers blogger account, where i could check due dates and advice on what to do with coursework. As well as that, i could see my fellow classmates' blogs and their approaches to coursework to inspire or help me. I mainly used websites such as Google and Wikipedia for facts and figures and then sites such as Pinterest, Tumblr and Instagram for inspiration on aesthetics and style. I used the channel 4 website, UK Tribes to help me figure out my target audience and understand the sort of things they might like to see. I used google slides to layout a lot of my research too. I used Microsoft word to double check a couple of spelling mistakes on my final piece also. Finally, for my evaluation posts I have used Microsoft Word with Scribd, Piktochart, slide share, Photoshop (again), Animoto and glogster.

Evaluation Activity 5 Draft

Evaluation Activity 5: How did you attract/address your audience?

I have used several techniques on my magazine to try and attract my audience. The main way in which I have done this would be through my front cover. I tried to use an eye catching colour scheme and interesting layout to grab their attention and also a bold title and image in the centre of the page to add to this. My image is a medium shot of my artist meaning i could present the mise en scene of their costume clearly for the readers to see. I chose an interesting layout for my cover including lots of boarders, which was highly inspired by Smash Hits magazines from the 80s. i felt this would really stand out against other magazines on a shelf and of course links with the whole genre/theme of my magazine, so it was ideal. Firstly, my masthead is positioned in the middle of two borders. i got this idea from my research of BEAT magazine and it really stood out to me when i saw it so i wanted to try an incorporate that into my own work. I also made it big and bold, written in capitals so that it is easy to read and would become memorable to my readers. I used the font (font) as i thought it would appeal to my audience because it has a cool, older look to it which again, links in with my 80s theme. It is also very bold, easy to read and written in white therefore it was able to stand out against the grey and read borders and fit in with the pattern on my models shirt. I also took this idea from a lot of the newer indie/alternative magazines such as Clash and i-D, which i did research into. They both use a very bold and recognisable font and so they are often very noticeable.

For costume, my model wore the same costume throughout as I was inspired by an NME magazine shoot with James Bay where he wore the same outfit on the cover and double-page spread, i loved how laid-back and casual this looked and wanted to adopt that approach for my magazine. I dressed my m in an oversized, 80s shirt, that we got from a second-hand vintage shop, which is inspired by my audience profile and will suggest to the readers the 80s theme. My front cover image has the artist facing the front looking to the side slightly. This allows the audience to see the artists fun, quirky style and edges away from the usual eyes down the camera lense look, which you get on a lot of covers. Working on my magazine and doing research into it, i have realised that the image on the front cover is one of the most important features of any magazine, no matter what genre. This is the first thing the reader will probably look at and so it needs to be right. when selecting an image, you need to be careful as some photos just won't work at all. With my cover lines i decided to simply put 'Mickey Who Talks Vinyl' next to the image so that the reader could easily identify who the artist on the front cover is and what their article/interview will be about. I also added a couple of taglines on the bottom just listing several artists that would be featured in the issue. I felt as though this would again attract my audience as it is informing them on what the magazine is about and will hopefully help them figure out what genre it is.

I tried to create a cover that was a mix of the very minimalist, sleek covers newer indie magazines tend to go for these days and the much more busy, cluttered covers 80s music magazines often looked like. I wanted the page to look fairly full but still in order, I didn't want it to look too cluttered. I have used quite a limited the amount of text, allowing my image and masthead to really stand out. I tried to make my masthead really big and bold in a unique font so that readers will recognise it on shelves and it should stand out against other competing magazines. I think that the way I have addressed the audience within my magazine goes really nicely with my alternative genre too. I have tried to stay really quite friendly and chatty, using informal language. I think this also appeals to my audience as well with there being such a wide age range, so it should hopefully appeal to everyone. On my contents page I have used some artists that are very well known and others that i have created myself this allows the reader to be wonder and want to read on about these artists but also feel reassured that it will feature some they already know and love. I decided to take a very ordered approach to my contents page, allowing the reader to navigate themselves around my magazine easily and efficiently. I used three images on my contents page; one large one on the top of my main featured artist 'Mickey Who' (so the readers know this issue was based around him), a smaller one of him where it says what page his article/interview is on and another one of a different artist to give them a teaser of what else is to come inside. I used columns made up of thick, black lines and a also a bold, black font so that readers can read easily. My double page spread was in quite a unique layout where on the right page i made up a collage of photos of the artist playing with a record player, which links with the interview and also the 80s theme. Then, on the left hand page, i had and introduction on the side and then six boxes with all of my artist's favourite albums and what they had to say about them. It also has a title saying 'I Thank My Parents For The Music They Drip-fed Me.' to really grab the reader's attention and make them want to read on and also gives a little overview to what the article is going to be about.

Evaluation Activity 4 Draft

Evaluation Activity 4: Who would be the audience for your media product?


After doing some research on a website called www.uktribes.com i found that my genre of magazine and the theme i’m going for would most likely appeal to those who fall under the ‘leading edge’ category. It could possibly appeal to ‘hipsters’ and ‘young alts’ too, but with my magazine focusing a lot on older bands or newer bands and artists with an older style to them, i reckon i’ve got quite a specific target audience, in the sense that people who prefer more mainstream things probably wouldn’t find much interest in what i want to talk about.
I personally, have noticed that there is a actually a large group of people, mainly around my age (16), who like to call themselves ‘indie’ (short for individual). These are people who tend to listen to a lot of older music or lesser-known bands and artists, they wear whatever they feel like wearing (a lot of clothes from vintage & second-hand shops) and are really into and passionate about activities such as photography, art and music. This is my main target audience as there are indie magazines who focus on smaller bands and artists but I’ve found that these magazines don’t often talk about the older bands so much and that is something that i think their audience would really like. I do however, think that my magazine could also appeal to those of an older age, as of course it will include bands from their youth! Although people of this age most likely have jobs and families and so they are less likely to have time to buy and read magazines too often (but of course this doesn’t apply to everyone that age). Whereas, youths have lots of spare time on their hands and this is the sort of thing they would be willing to spend the money they do have on.
If I had to think of a younger person my magazine my magazine might attract i would imagine them being quite quirky with their fashion sense. Maybe wearing quite a lot of oversized clothing like ‘mom jeans’, band tees and flannel shirts. They may also have piercings, fun coloured hair and concert wristbands too; i’ve seen a lot of this kind of stuff on the people that i know and think would like my magazine so that is what i’m going by. For the older readers i can imagine them still being quite trendy for their age wearing smart shirts, rolled up jeans and doc martens. Just a lot more mature. I can also see them having facial hair and glasses which is unfortunately quite stereotypically hipster but that’s is what i envision.
Overall, i’d say that my magazine would be suited to those of any gender, over the age of 16, with a more quirky, individual style, who simply appreciate not only newer upcoming but also older alternative music.
Audience profile:
Name: Lulu Stone
Gender: female          
Age: 18
Occupation: A-Level film studies student


Interests: gigs, 80s music, photography, playing the guitar & playing the piano
Favourite places to shop: urban outfitters, h&m, zara and local independent shops.
Favourite bands and artists: The Cure, The Stone Roses, Happy Mondays, New Order and The Smiths
Favourite TV programme: Freaks and Geeks                                                                                                                                                     

Name: Andrew Rose
Gender: male


Age: 38


Occupation: A-Level Photography Teacher


Interests: photography, collecting 60s-80s items, repairing cars


Favourite places to shop: T.K.Maxx, charity, vintage & secondhand shops


Favourite bands and artists: Talking Heads, Echo & the Bunnymen, Joy Division, The Smiths and The Cure
Favourite TV programme: Peep Show

Evaluation Activity 3 Draft

Evaluation Activity 3: What kind of media institution might distribute your media product and why?

the institution that publishes a magazine has an immense impact on how niche or mainstream they are going to be and also, how successful they are going to be. i have researched into this and believe i have come to a conclusion on which institution i think would be best to publish my alternative music magazine. this institution is The Bauer Media Group. This is a European company, who were founded in 1875. They cover many different genres and types of magazines but are best known for their bigger magazine titles, such as Q, Kerrang and MOJO; all of which are mainstream, meaning they are easily accessible to consumers and can be purchased in a range of different paces, from petrol stations to big supermarkets. i think that Bauer would be the ideal institution to publish my magazine as, as you can see above, they have actually covered an 80s themed magazine in the past before, just like the sort of thing i would like to achieve. overall, i think this the institution that would reach my target audience of both younger and older music lovers the most effectively.


After doing some research into Bauer, I have noticed that they sell a real array of magazines; all focusing on quite specific topics, from Trains to Fishing. I looked into the kind of music magazines that they produce and found that they tend to stick to the Rock genre for example, Kerrang magazine, one of the most well-known Rock magazines. However, they do touch on other genres, such as MOJO. They claim to cover “the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental.” however, they don’t say anything about alternative. I think that my magazine could bring some new fans in for Bauer Media, but also attract the current ones, as I’m positive some of their fans will have intrest in my Alternative Genre. I think it would be nice for Bauer to have a change and hopefully we could both help each other out with them helping me out by publishing my magazine obviously and then me helping them out by bringing something new to the company.

There are wide range of distribution companies I could've gone for such as Time Inc, which is one of the UK’s leading and most successful magazine and digital publishing companies. They have sold many of the most well known brands like NME, an extremely successful music magazine. However, I think Bauer Media is best for me, as it is a worldwide institution. Bauer offer over 300 different magazines in 15 different countries and not only that, but this is online, TV and radio stations. I know that if I wanted them too, Bauer have the capability of publishing my magazine globally because it is a multinational company. Meaning my magazine can be viewed worldwide. However, I have found that they do publish more niche magazines, for more niche audiences, which is exactly what i wanted as my target audience is quite specific with it being 80s themed, which will not appeal to everyone. I would publish my magazine monthly at a medium/average price to make customers happy but my price could possibly be too much for something sold weekly. I’d say Q is a magazine that has been distributed by Bauer that is similar to the sort of thing I would like to produce. Q is sold monthly and can only be brought by subscription or in specific news agents/music stores; exactly how i would distribute my magazine. I am positive that this is the company that can guarantee that my magazine is read  by my target audience and will help me be a successful as i would like to be.

Evaluation Activity 2 Draft

Evaluation Activity 2: How does your media product represent particular social groups?


I knew from the beginning that one of the most vital aspects to get right on my magazine would be the front cover and the artist on it. This is the first thing the reader sees and so needs to immediately give off the right first impression for the magazine as a whole. If the picture is not very eye-catching then people will not pick it up to read however, you can’t throw the reader off and have some really crazy image on the front that grabs their attention but actually has doing to do with the rest of your magazine. I wanted a picture that gave the reader the impression that this magazine is definitely not a mainstream, pop magazine. That would be the last thing i want to achieve. My magazine is for those who have a slightly more divergent music taste and so with my front cover image i wanted to give off that impression.


Looking at my target audience research it was quite clear to me the sort of style my front cover artist was going to adopt in order for it to attract my target audience. The artist i have created was highly inspired by a lot of the bands and artists i looked at for my research previously. I could have gone for any gender on my front cover as my target audience was about a 50/50 split; it wasn’t aimed at any specific gender. In the end i decided to go for a male as i had ideas for creating a whole 80s style look and i felt that was easier to achieve with a male. So at this point i knew i wanted a male and i already knew he was going to be an upcoming, alternative/indie rock artist from all of my research; it was just finding the right person to achieve this look. After doing some research on www.uktribes.com i found that my magazine would most likely appeal to those who fall under the ‘leading edge’, ‘hipster’ and ‘young alt’ categories. Doing this research really helped me finalise my ideas for my front cover artist and the whole style i wanted them to have.


So having done the research i knew my front cover artist was going to be a 16-25 year old male. He needed to have a quite 80s inspired style to keep with my theme and he’s an upcoming alternative/indie rock artist. With this information i tried to think of real artists like this that i could take inspiration from. The person i thought of was an artist called Declan Mckenna. Mckenna is exactly the sort of artist i had in mind for the front of my magazine and so i kept him in mind when styling and taking photos.

For my model, i chose to use my friend Finlay Quinlan to play the part of my artist ‘Mickey Who’ as he has the most similar look to Declan Mckenna that i could find. Luckily enough, Finlay also has quite a similar style to him too as he often wears clothes such as big patterned shirts, rolled up trousers and doc martens; all inspired by the 80s. This meant that i could ask him to bring his own clothes to the two different shoots we did. I styled Finlay in one of his most patterned, vintage shirts to really catch the eye of the reader. We did however keep to a very grey/black & white colour scheme as i knew i wanted to use colourful borders around the photo and didn't want them to clash with what he would be wearing. Overall i think the look is exactly what i wanted to achieve and i’m happy with it.

Evaluation Activity 1 Draft

Evaluation Activity 1: In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

In the creation of my magazine, i have been highly influenced by the layout and overall look of magazines from the 80s. Some really caught my eye, such as Smash Hits, The Face and SPIN magazines. They all have similar style to what i wanted to achieve in the making of my own issue and so i have taken a lot of inspiration from those. I have also taken a lot of inspiration from far more modern, indie magazines, such as BEAT and CLASH, who both have a very sleek, minimalistic style, that i wanted to adopt for my pages.

The masthead of my magazine is highly inspired by the masthead of BEAT magazine, where the word ’BEAT’ half overlaps onto the front cover image and is half on the border. I loved this as i thought it looked really unique and stood out to me. So, i took this idea and adapted it slightly to fit my magazine. As my aim was to make my front cover appear 80s themed, i decided to put borders on it, as this was a recurring theme with a lot of music magazines back then, especially on Smash Hits magazines. Because i took this approach to making my cover it meant i had the title sit in the middle of two of my borders rather than a picture and border like BEAT but i really like the result. I think it looks really cool and unique and would personally catch my eye if i was to see it on shop shelves. I used the font [font] for the masthead as i thought it looked really nice when big as a title and it’s very bold. I also think it has an older look about it, which i really wanted for my 80s themed magazine. I followed the go-to look of most indie/alternative magazines of today with the big, dominating masthead as i felt it was the most effective when it comes to catching the consumer's eye. I was originally going to go for a black masthead as i thought it would stand out more and go with my theme. However, i found that actually white stood out a lot better as a lot of the other colours used on my cover are quite dark and so the contrast is really nice. Although, making the masthead white didn’t look quite right at first as there was no other white on the page. So i added a white border to my image on the front which i found actually helped the image to stand out too. My magazine name is ‘virtuoso’, which can  a person highly skilled in music. I thought it sounds really nice and looks good too. Plus it obviously links with the whole music theme of my magazine.

The whole layout of my magazine is quite minimalistic in the sense that i use the same 4-5 fonts throughout and everything is in boxes. I liked this as it means my pages appear neat and organised rather than cluttered. On my front over, i decided to place my image in a box with a border also. I got this idea from several 80s magazines i looked at, like Smash Hits magazine. They often would have a couple of coloured boxes surrounding their front cover image and so i tried to incorporate this into my own. For my contents page i was very much inspired by other contents pages from more modern indie magazines such as CLASH and the whole layout of theirs. I really liked how simplistic they look and how everything is very clear so readers can easily navigate themselves around the magazine to the pages they want to read. I also looked at Mojo contents pages and i really liked the continuous theme of their where they have the picture of the big featured artist, the big title and then the ‘features’ and ‘cover story’ sections every time. If you look at my draft contents page you can see i attempted to recreate this look myself but unfortunately i wasn’t madly keen on it and so i adopted a very different look instead. I went for a layout where i have a big image of my big featured artist on the top of the page with a big title saying ‘contents’ and then put all of the page information in columns below. I felt this was a very clear layout and is something i would want to see as a reader because the big image of the artist suggests that there is a big section on them and i can read below and be easily navigated to this section. On my double page spread i knew i wanted to split it into two halves. I also knew i wanted to include lots of photos as i really enjoy photography. I originally looked at a NME article on James Bay and was fascinated by the layout of that. i was highly inspired by that article as a whole actually. I took tons of photos of my model Finlay Quinlan for my magazine and decided to make a collage of them on the right of my double page spread because i liked so many of them.

My magazine may be 80s themed but it also features new, upcoming bands and artists who are inspired by that time period rather as well as the big alternative bands and artists from back then. This applies to my front cover artist, who i made up called ‘Mickey Who’. He was very much inspired by a real life upcoming artist whose fashion choices are very much influenced by 80s fashion. This is Declan Mckenna (on the right) and he is pretty much exactly how i imagine my artist, Mickey Who, to be like. For the costume in both of the two shoots i did i dressed my model in the same outfit consisting of an oversized, 80s shirt with black trousers and doc marten shoes. I did this because i wanted it to look as though ‘Virtuoso’ magazine had got ‘Mickey Who’ to take photos in two different locations in one day. I tried to style Finlay’s hair in a style to Declan Mckenna’s and so we swept it to the side and ruffled it up a bit to give it a more rebellious look. For props, my article was about vinyl and which records are my artist's favourite and so i decided to include real vinyl and a record player in my shoot. I used my red and black, crosley record player and several different 80s-90s records and a couple of CDs and got Finlay to pose with the in lots of different, casual positions.

When framing my images i took a lot of inspiration from an NME shoot done with James Bay. my whole article was highly influenced by that interview and so when taking my photos i made sure i kept their work in mind. I angled the camera at an equal level to my artist as i wanted the whole shoot to seem very casual; have a friendly feel to it, as if they were candid shots. I also decided to do the photos for the double page spread and contents page in a very casual environment, rather than studio. To achieve this feel and so i chose my bedroom. I have a brick wall and wooden floor and felt this went really nicely it the 'indie 80s' theme i had researched for all my coursework. I feel as though the brown colours of the brick wall and wooden floor really add warmth and comfort to the photos. I didn't really like the look of the artificial studio lights much for the article photos but i thought it would work well with the front cover image as there was already quite a lot going on with all of the borders i used and the big masthead. I wanted an image that would stand out but wouldn't clash or look too busy and so the white studio background worked nicely. I turned a couple of my light boxes off to create a more grey look to go with the colour scheme too. For the at home photos, i pulled my window blind to the top to let all of the natural light into my room. We took the photos at sunset too and so the lighting was really warm and shadowy, which is exactly what i wanted.

My chosen genre was alternative, however, more so alternative music from the 80s - a lot of indie-rock. I based my magazine around bands such as The Stone Roses, The Cure and The Jesus and Mary Chain. I tried to make this evident but placing some artists, that would be featured throughout, at the bottom of the page. I also conveyed my theme through my artist's, (Mickey Who) style. I instructed my model Finlay to wear an oversized 80s, looking shirt, rolled up trousers and doc martens to create that indie retro look. He is represented as an alternative singer through this style but also, they way he is posed. I positioned him in a way wear you can you can see his indie, quirky style through the way he is standing and looking to the side with a shy yet cheeky smile. I feel as though this gave a nice first impression of my artist and is an insight into the fun, alternative, solo artist i wanted to portray him as.

For my colour scheme i decided to choose black, white, red and greys. Black, white and red are the classic go-to colours when it comes to creating a magazine as they stand out so well. originally, i wanted to stray away from the usual and was going to go for a forest green, peach and grey colour scheme, which was very cool but quirky. I liked it but felt that it didn't really stand out too well and the colours didn't complement my model's hair colour too well. So, i tried some other options and found red, black and white is popular for a good reason and would be my best bet. I also tried using some grey to switch it up a bit and to tie in my artist's outfit and overall I'm really happy with how it turned out.