draft double-page spread

draft contents page

draft front cover

analysis of institution that would publish my magazine

the institution that publishes a magazine has an immense impact on how niche or mainstream they are going to be and also, how successful they are going to be. i have researched into this and believe i have come to a conclusion on which institution i think would be best to publish my alternative music magazine. this institution is The Bauer Media Group. This is a European company, who were founded in 1875. They cover many different genres and types of magazines but are best known for their bigger magazine titles, such as Q, Kerrang and Mojo; all of which are mainstream, meaning they are easily accessible to consumers and can be purchased in a range of different paces, from petrol stations to big supermarkets. i think that Bauer would be the ideal institution to publish my magazine as, as you can see above, they have actually covered an 80s themed magazine in the past before, just like the sort of thing i would like to achieve. overall, i think this the institution that would reach my target audience of both younger and older music lovers the most effectively.

audience profile analysis

The majority (more than half) of people who filled in my survey buy 6-10 magazines on average per year, this was followed on by nearly a quarter of the people who buy around 11-20. This results shows me that if i go in the middle and make my magazine monthly (12 a year) then i am most likely to get the best results.

The results on where people buy magazines from shows that most people (half) purchase their magazines from supermarkets which is what i expected. this is followed quite closely by newsagents, which again, is fairly predictable. This gives me an idea of where my magazine would most likely been seen and i can think about who will go to these places and see it. 

The question asking where people shop for clothes may not have anything to do with music however, i found gave me an idea of what sort of people would being viewing my magazine. Where people shop can say a lot about them and especially when it comes to my genre. indie/alternative music fans have a certain style which they often create from pieces found in vintage and second-hand shops. my results support this as a majority of the people i asked were alternative music fans and half of all the people i asked shop at second-hand and charity shops.

the extras question really helps me out when it came to deciding what i wanted to do on my double page spread. an interview was the winner with information about music events coming in at close second. i was happy with this result as i can imagine it would be the sort of thing my style of magazine would include. from looking at the results, i have been able to decide that i want to do an interview on my double page spread.

i was really glad that i asked the question about the best decade for music, and even more happy with the results. majority of the people i asked voted for either 80s or 90s music. i'm glad to see this as that was the time period i was looking to base my magazine around. a few people voted for now, i will definitely take this into consideration as i am planning on including new up-coming bands and artists also. 

i am also very pleased with the results from the music genre question, where the majority of people have voted for either alternative or indie, the two genres i was looking at and planning on making my magazine based on. 

overall, i am very happy with the results of my survey and now have a much better idea of the sort of magazine i should create and what i should do to make it the best it can be to appeal to readers.