Thursday 9 February 2017

analysis of institution that would publish my magazine





the institution that publishes a magazine has an immense impact on how niche or mainstream they are going to be and also, how successful they are going to be. i have researched into this and believe i have come to a conclusion on which institution i think would be best to publish my alternative music magazine. this institution is The Bauer Media Group. This is a European company, who were founded in 1875. They cover many different genres and types of magazines but are best known for their bigger magazine titles, such as Q, Kerrang and Mojo; all of which are mainstream, meaning they are easily accessible to consumers and can be purchased in a range of different paces, from petrol stations to big supermarkets. i think that Bauer would be the ideal institution to publish my magazine as, as you can see above, they have actually covered an 80s themed magazine in the past before, just like the sort of thing i would like to achieve. overall, i think this the institution that would reach my target audience of both younger and older music lovers the most effectively.


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