Rosie's Media Coursework

Wednesday, 22 February 2017

Thursday, 9 February 2017

analysis of institution that would publish my magazine

the institution that publishes a magazine has an immense impact on how niche or mainstream they are going to be and also, how successful they are going to be. i have researched into this and believe i have come to a conclusion on which institution i think would be best to publish my alternative music magazine. this institution is The Bauer Media Group. This is a European company, who were founded in 1875. They cover many different genres and types of magazines but are best known for their bigger magazine titles, such as Q, Kerrang and Mojo; all of which are mainstream, meaning they are easily accessible to consumers and can be purchased in a range of different paces, from petrol stations to big supermarkets. i think that Bauer would be the ideal institution to publish my magazine as, as you can see above, they have actually covered an 80s themed magazine in the past before, just like the sort of thing i would like to achieve. overall, i think this the institution that would reach my target audience of both younger and older music lovers the most effectively.

audience profile analysis

The majority (more than half) of people who filled in my survey buy 6-10 magazines on average per year, this was followed on by nearly a quarter of the people who buy around 11-20. This results shows me that if i go in the middle and make my magazine monthly (12 a year) then i am most likely to get the best results.

The results on where people buy magazines from shows that most people (half) purchase their magazines from supermarkets which is what i expected. this is followed quite closely by newsagents, which again, is fairly predictable. This gives me an idea of where my magazine would most likely been seen and i can think about who will go to these places and see it.

The question asking where people shop for clothes may not have anything to do with music however, i found gave me an idea of what sort of people would being viewing my magazine. Where people shop can say a lot about them and especially when it comes to my genre. indie/alternative music fans have a certain style which they often create from pieces found in vintage and second-hand shops. my results support this as a majority of the people i asked were alternative music fans and half of all the people i asked shop at second-hand and charity shops.

the extras question really helps me out when it came to deciding what i wanted to do on my double page spread. an interview was the winner with information about music events coming in at close second. i was happy with this result as i can imagine it would be the sort of thing my style of magazine would include. from looking at the results, i have been able to decide that i want to do an interview on my double page spread.

i was really glad that i asked the question about the best decade for music, and even more happy with the results. majority of the people i asked voted for either 80s or 90s music. i'm glad to see this as that was the time period i was looking to base my magazine around. a few people voted for now, i will definitely take this into consideration as i am planning on including new up-coming bands and artists also.

i am also very pleased with the results from the music genre question, where the majority of people have voted for either alternative or indie, the two genres i was looking at and planning on making my magazine based on.

overall, i am very happy with the results of my survey and now have a much better idea of the sort of magazine i should create and what i should do to make it the best it can be to appeal to readers.

Sunday, 29 January 2017

style of language I want to adopt

the style of language a magazine uses is one of the key aspects they need to determine in order for them to connect with their readers. the style of language they opt for should really depend on their target audience and more specifically, the age of their target audience. this is because younger readers would prefer more chatty, informal writing, whereas an older audience often like a more sophisticated language to be used, with poncy words and phrases. as my target audience starts from the age of 16-25 but has the potential to appeal to an older crowd of people around 40-50, with it being about 80's music, i will need to find a style language that will appeal to both.

in this interview above, from Little White Lies magazine, a warm friendly language is used. however despite this, they do manage to keep a sophisticated, adult tone and keep the reader intrigued. like most interviews, it starts off by introducing the interviewee. it then goes on to explain what they have been doing and what the interview will be about. they actually use a little bit of humour towards the end of the introduction, describing the film as bring about 'a chirpy psychopath whose cat instructs him to kill people' which personally made me confused and intrigued, yet tickled. the rest of the interview is pretty standard. they use quite casual language but i wouldn't go as far as to say informal, but of course that is going to depend on the person they are interviewing. in this particular interview, it seems as though it is an older person they are interviewing (over the age of 40, i'd say), meaning the language was obviously going to be more mature than say an 18-25 year old, which is around the age i'm planning on making my artist for my magazine.i really like the style of language used in this magazine and will definitely take inspiration from the friendliness and humour used throughout.

this article from Clash magazine is very much the sort of style i wish to go for. they use a fun, yet sophisticated language, using lots of adventurous words and phrases. i really like this article about Mac DeMarco in particular as it takes a really interesting approach. instead of introducing the character, they assume their audience already know who he is and go for a more story-like article, setting the scene. i really like this approach because it shows they know their readers and who they want to read about. i find it much more interesting and intriguing than a normal article or interview, where they talk about the artists favourite flower or colour. i will most definitely be highly inspired by Clash magazine's style of writing, being casual yet sophisticated; knowledgeable but fun.